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1. The audience will listen because I’m a subject matter expert and what I have to say is interesting.

This is probably one of the most frequent mistakes made by speakers.


camiseta estampada /> We all like to think that we know our stuff, and many people do. But that alone will not engage your audience.
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Albert Mehrebian the US Educational Psychologist’s research demonstrated that only 7% of your presentation’s impact will be your words. Only 7%... This is worrying for subject matter experts. You could prepare for weeks, select the best words and key messages, you could have the best introduction, middle section and ending than any speaker on the bill, but your impact could be negligible.

A few year’s ago I became a school governor and as such, I was offered training sessions by my local Education Authority. The general standard of the 2 hour presentations was good. One evening, the guest speaker, a man who had worked in education all his life camiseta estampada with a career that spanned being a headmaster, Ofsted inspector and a senior role in the Ministry of Education and Science; what this fellow didn’t know about the history of secondary education was not worth knowing.

However, he ended every sentence with a pronounced hmmmmmmmmm. Imagine that 6 times per minute, for two hours.... I nearly lost the will to live.

Tip - Listen and react to feedback from your colleagues. I’m certain that over the course of this fellow’s long and distinguished career, many people must have mentioned his verbal mannerisms. If your company culture prohibits you from giving constructive feedback, seek professional help. Advice from consultants is more likely to be accepted because it is seen to be given objectively.

2. Speaking too fast.

Nervous and inexperienced speakers always remind me of the 100 metres sprint. They hear the gun, they’re out of the blocks fast and they can’t wait to get it over with.

This is not unusual - it is the normal reaction to any potentially stressful situation. Let’s close our eyes, do it, and get it over with. It’s a bit like going to the dentist.

However, some speakers do not even devote themselves to such minimal preparation.

Tip - for each minute of your speech, spend ten minutes of preparation on it. Watch yourself on video and ask yourself if you’re delivering too fast.

3 Keep it short and simple and always leave them wanting more.

The best way to maintain the attention of an audience is to start with a gripping opening, develop a maximum of three themes or key messages, and conclude with a message that pulls the introduction and key messages together with impact.

An experienced speaker can make this look simple and seamless, but we’re looking at perhaps 0.001% of the population. We all need help developing this skill.

If you speak for over 10 minutes it’s almost inevitable that the structure will suffer and you will lose your audience because you haven’t signposted your structure well enough. Tell them what you’ll tell them, tell them, and tell them what you’ve told them.